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The Birdy is intended to help users manage their money on a daily basis. The application focuses on daily spending. Individuals can sign up for an account to get started. The user is required to reply to one email per day to verify spending for that day. Users can also send their amounts spent to The Birdy by text message, email or through the website. The user can add #tags to see what items they are spending the most money on. The Birdy adds all the information and stores it on the user’s dashboard. The user can visit their dashboard to see how much they have spent to find ways to save money or improve their spending habits.

The Birdy appeared in 2011 to provide individuals with an easy way to manage their daily spending. The concept was designed by the site’s creator, Corey. Corey found that he was terrible when it came to managing money and spending. After trying a number of different money tracking options, he found that few were capable of handling simple day to day spending records in a way that is convenient for the average person. Today, The Birdy has expanded significantly to serve users in nearly 100 countries across the world.

The Birdy stands out because it was designed specifically for the average person. While other money management applications seem to be geared towards businesses, professionals or individuals with a number of income sources, few cater to the regular person just looking to manage their everyday spending. The Birdy does not contain all the in depth features and reporting tools that other money management applications offer. Many of these extra features are never used by someone who just wants a simple way to monitor their daily spending habits.

The Birdy maintains an organized appearance that does not contain any distractions as the user reviews their spending habits. The application generates sleek, colorful pie charts and line graphs that make it much easier to see where money is going. The application also breaks down how the user’s funds are spent into easy to read percentages. Overall, users find that The Birdy provides the information they need in a way that is very easy to understand (even for those who are not mathematically inclined).

A new user can begin by clicking the green “Register Now! It’s Free!” button along the left hand side of The Birdy’s homepage. The next page asks the user to provide an email address, password and time zone. After submitting the form, the user is automatically logged in and can begin recording purchases and exploring the application. The site claims that its registration process takes 9.5 seconds and they certainly meant it.

The Birdy focuses on helping users monitor spending rather than giving them another way to spend more money. The application is completely free. All users are given access to the same features. There are no subscription fees or purchases required to maintain an account. Users can access their account as often as they like and the site does not place any limits on the dollar amount or quantity of daily spending entries the user adds by text message or email.

The Birdy is a great personal finance management tool for any individual that wants to keep track of their personal spending habits. The application does not have anything to offer groups or businesses. The tools included cater to the average person who may have minimal understanding of finances. Users are also given multiple options when adding items to their spending lists each day, which helps to ensure that the user stays diligent when updating their account.

• Spending entries can be sent by email, text or entered directly on the site
• No subscription fee is required and users are given unlimited access
• Charts and graphs help users see where most of their money is going
• Financial data can be viewed for day or month long periods
• Daily reminder emails let the user know that they need to add that day's spending data

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